Maybe it is because it is during the week, and school is back in session but the ticket prices for that series can be had for below face value. This year has been a tough one if you sell a lot of tickets since the Yankees market became flooded and seats were widely available for cheap. But in the middle of a pennant race against a team that is just half a game back is crazy. I'll admit that I sold two of the games I had from this series early in the season because I figured that by this time the Yankees would have a nice lead and the series wouldn't mean that much. Tickets can be had for as low as $8 on Stubhub for the series. It should also be noted that on three of the four nights there will be a promotional giveaway (including a Yankees Snoopy doll).
So while the Rays series is going for less then face, when the Red Sox come into town the next night the prices are above face. The Red Sox are currently six games back , and just don't seem to have that fight to get back into the mix. Yet because its Boston and the whole rivalry the prices are reasonably high. Another factor could also be because it is the last regular season series and it is being played on the weekend.
So while the Red Sox series may come when the Yankees are about to clinch a playoff berth, it wont have the same rivalry feeling. The Red Sox will be out of contention and will have young players in the game, not the old usual suspects that Yankee fans love to hate. Meanwhile the Tampa Bay series will feel much more like a playoff game, with every single pitch mattering. It just shows that even with the Rays being one of the best teams in baseball, coming to Yankee Stadium for a possible ALCS preview, the New York vs Boston rivalry holds stronger.
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